Are you providing online opportunities for your fans and customers to come together?
Would you like to make better connections with prospects?
Social media is a powerful tool for organizing and directing community activity.
And the cool part is it’s much easier to pull off than you might think.
The Australian start-up ecosystem continues to grow rapidly, with hundreds of start-ups and several new funds and incubators emerging last year. Here’s our pick of five Australian start-ups to watch in 2014. (via Startupsmarts five start ups to watch in 2014)
One of China’s top 400 richest people, he was estimated to have a personal fortune of worth $740 million in 2012, but how he’s really made his name is by high-profile charity donations — something he brands “flashy philanthropy.”
One interesting insight into Chen’s mindset might be to look at his English-language business card, one of a number of promotional materials he gives out to U.S. journalists. We’re not sure quite how Chen got all those titles on the right, but it’s incredible anyway
Read more: http://www.businessinsider.com/chen-guangbiaos-incredible-business-card-2014-1#ixzz2pq5WWa00
If you’re a business owner, you’ve probably heard references to a D&B D-U-N-S® number. This number is a crucial part of owning a business, whether it’s large or small, but it can be confusing. Read on to learn more about where the D-U-N-S number came from, how it’s used, how to get set up with a unique D-U-N-S number, and most importantly, how it can affect your business.
Skeptics say social media hasn’t existed long enough to produce experts. Clearly, those folks haven’t met Shama Kabani. The 26-year-old wrote her master’s thesis for the University of Texas at Austin about Twitter—when it had only 2,000 users, not the 175 million it has today. She hosts a web TV show about technology. Her 2010 book, The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz and Increase Revenue, is the No. 4 seller about web marketing on Amazon.com.
Read more: http://www.entrepreneur.com/article/220221#ixzz2pjyDTeL9
2013 ‘twas the season to be tweeting, with brands everywhere coming up with creative holiday hashtag campaigns to earn a percentage of the $786 the average American spends on Christmas gifts. But it takes something creative to cut through the social networking noise during the holidays, as these five savvy hashtag campaigns showed.
The falling value of the U.S. dollar, political battles over healthcare and budget matters, and a shaky global economic situation have all contributed to low consumer confidence. Even as the number of shoppers hitting retail stores has climbed over the last year, the amount they’re spending is on the decline. Yet amid disappointing sales figures for 2013 appear some staggering profits in e-commerce, as well as m-commerce (mobile commerce). How can this be?
Here’s the full spot of the GIF I reblogged earlier.
It’s actually from 2008, and it was done for the UK dance/urban radio station Choice FM (now Capital Xtra).
One feature of great advertising is its ability to thwart expectations. This spot thwarts expectations in a couple of ways. First, we’ve all seen those slo-mo clips of things exploding a million times. They’re fascinating to look at all by themselves, and we’re probably settling in happily to keep watching when, suddenly, a little boy’s head appears. In retrospect, it’s obvious that a human head is as fragile as a melon, but I had not seen that equation presented so simply or starkly before. So, the spot is shocking, but in a good way, in a way that provokes a deeper thought.
This spot counters our expectations in another way, too. Given that the client is an urban-music station, an obvious choice for the track would have involved hip-hop beats. But now that we have experienced the soothing effect of an operatic track, I think we can all agree that a more obvious choice would have been wrong, wrong, wrong.
So, as you’re working to develop your concepts, ask yourself: As my idea plays out, how is the viewer at home expecting it to end? And how can I make his head snap by suddenly changing direction? If the script suggests a particular kind of performer or music, what will be the effect of doing something completely different?
Remember that most clients will not permit something “different” for its own sake, so be sure you have a logical argument for what you’re proposing. (Usually, the argument centres around the anticipated impact on your consumer.)
4.7 million reasons China got the latest season of Sherlock three weeks before the US:
For millions of fans, the agonizing wait for the return of the hit detective show Sherlock is over. The BBC broadcast the first episode of the third season at 9pm (GMT) on Jan. 1. A few hours later, Sherlock hit the Chinese internet via Youku, China’s biggest online streaming site. In less than 24 hours, it’s gotten 4.72 million views (link in Chinese). But US fans half way around the world aren’t as lucky: The show’s US premiere is set for Jan. 19.
Thanks to evolving technology over the past decade or so, we’re now able to carry the entire Internet in our pocket. Because of that, many people are constantly finding a reason to use their smartphone. With so many people on the Internet at any given moment, it’s crucial to advertise to that mobile audience, but how would you go about doing that?